Agencies push agentic media while easing client fears of rogue AI
Digiday’s Michael Bürgi reports that Dentsu’s Carat, Tinuiti and Stagwell all unveiled agentic media systems during Advertising Week, with Carat partnering NBCUniversal, Freewheel and Newton on a planning and buying agent already used by one luxury retail client.
Why it matters. As holding companies race to ship agentic tools, they are normalizing human-approval thresholds as the baseline condition for client adoption rather than a stopgap.
Signal from digiday.com · Michael Bürgi · read the original.
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