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Reporting index

Michael Bürgi

Covers agencies and retail-media. Bylines at digiday.com. Desk record: 11 signals cited since August 2026, 8 published, first to report 1. Updated November 3, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

8 stories, newest first.RSS →
Omnicom says IPG integration nearly done as growth accelerates

Omnicom says IPG integration nearly done as growth accelerates

Digiday’s Michael Bürgi reports that Omnicom’s third-quarter organic revenue grew 7.2% year-over-year, up from 6.1% in Q2 and 3.9% in Q1, as CEO John Wren said the IPG integration is nearly complete. Total revenue hit $6.42 billion, with operating margin rising to 18.2%.

Agencies

Second-tier holdcos jockey for position behind the Big Three

Digiday’s Michael Bürgi reports that consultants now group Dentsu, Havas, Horizon, Stagwell and independents like Brandtech, Dept, Tinuiti and PMG as a forming second tier, even as S4 Capital leans on AI to rebuild Monks.

Oct 19
Agencies

Agencies push agentic media while easing client fears of rogue AI

Digiday’s Michael Bürgi reports that Dentsu’s Carat, Tinuiti and Stagwell all unveiled agentic media systems during Advertising Week, with Carat partnering NBCUniversal, Freewheel and Newton on a planning and buying agent already used by one luxury retail client.

Oct 8
Agencies

Omnicom Media partners with Rembrand on in-content streaming ads

Digiday’s Michael Bürgi reports that Omnicom Media has partnered with Rembrand to let brands identify, plan and activate in-content placements across premium streaming inventory, using Rembrand’s AI-driven VISTA platform.

Oct 7
Agencies

Midterm political ad spending on pace to hit $11.6 billion

Digiday’s Michael Bürgi reports that 2026 midterm political ad spending is on track to break records at roughly $11.6 billion per AdImpact, with the White House itself running a “U.S. Government” campaign touting Trump’s accomplishments worth an estimated $20 million.

Oct 6
Agencies

Stagwell’s new AI chief explains the Palantir bet

Digiday’s Michael Bürgi reports that Stagwell CEO Mark Penn hired John Kahan, a 40-year data and analytics veteran of IBM and Microsoft, as chief AI officer to run the holdco’s Palantir partnership.

Sep 29
Agencies

WPP’s legal woes mount, but clients aren’t fleeing yet

Digiday’s Michael Bürgi, Seb Joseph reports that WPP faces a former exec’s kickback lawsuit, a class action alleging execs misled shareholders for 19 months, and a Sony probe finding WPP kept 80% of publisher rebates. Clients like Coca-Cola still praise the holdco publicly.

Aug 24
Agencies

Holding companies rally around ‘outcomes’ as H1 2026 earnings buzzword

Digiday’s Michael Bürgi reports that Publicis, Omnicom, WPP, Havas, Stagwell, S4 and Dentsu all framed H1 2026 earnings around “delivering outcomes” rather than media planning. Executives admit privately that outcomes are hard to prove given too many external factors on consumer behavior.

Aug 19