Agencies told: specialize or lose to AI generalists, says Apostra’s O’Kelley
AdExchanger’s Allison Schiff reports that at Advertising Week New York, Apostra CEO Brian O’Kelley said agencies can’t keep being everything to everyone as AI models match generalist analyst work.
Why it matters. Agencies that keep pitching generalist staffing models risk losing budget to AI tools and consultancies as holdcos like WPP, Publicis and Omnicom build their own AI platforms instead.
Signal from adexchanger.com · Allison Schiff · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →