Covers ad-tech and measurement. Bylines at adexchanger.com. Desk record: 11 signals cited since August 2026, 11 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
AdExchanger’s Allison Schiff reports Fox’s fiscal Q1 2027 earnings call sidestepped Roku questions but detailed Tubi’s 35% revenue growth and $350 million in cycle-wide political ad bookings, roughly $50 million of which went to Tubi.
Nov 2AdExchanger’s Allison Schiff reports Meta is rolling out three ad-ranking upgrades: a new GenRecs model built on LLMs, a bigger GEM foundation model, and a retrieval overhaul letting Andromeda score over a billion ads per second.
Oct 29AdExchanger’s Allison Schiff reports that mobile ad tech holding company Affle launched MediasmartTV, a self-serve CTV platform that charges advertisers only when a household exposed to a TV ad later installs an app or makes a purchase.
Oct 27AdExchanger’s Allison Schiff reports that Kevel raised a $52 million Series D, bringing total funding past $100 million, with CEO James Avery saying the retail media infrastructure company plans to use some of the cash to acquire adjacent vendors as consolidation hits the crowded sector.
Oct 22AdExchanger’s Allison Schiff reports that at Advertising Week New York, Apostra CEO Brian O’Kelley said agencies can’t keep being everything to everyone as AI models match generalist analyst work.
Oct 8AdExchanger’s Allison Schiff reports that Judge Brinkema declined to break up Google’s ad tech business, opting for behavioral remedies instead of divestiture.
Sep 15Butler/Till ran an end-to-end CTV campaign through PubMatic’s Agentic OS inside Claude — no DSP workflow, no manual optimization — cutting supply-chain costs 80% and lifting impressions 40% on the same budget.
Aug 27AdExchanger’s Allison Schiff reports that Alphonso, LG’s ad tech unit, is weighing a traditional IPO, a Comcast joint venture or a private equity deal with the Koch brothers, after three years of litigation with parent LG Electronics over a 2022 boardroom ouster.
Aug 24AdExchanger’s Allison Schiff reports that Open-source marketing mix modeling tools are proliferating as marketers look for cheaper, more transparent alternatives to vendor black boxes. AdExchanger notes the trend now comes with its own new acronym to track alongside legacy MMM.
Aug 17Nielsen’s Karthik Rao argues owning DoubleVerify doesn’t compromise independence since Nielsen holds no media inventory stake. The real plan: fuse audience data, verification and planning into one workflow, easing reconciliation but raising fresh questions about neutrality.
Aug 14