AHS reruns racked up 7 billion Hulu minutes during the 29-month gap
Nielsen reports that Americans streamed more than 7 billion minutes of “American Horror Story” on Hulu during the 29-month wait between installments, the equivalent of 13,000 years. Coven and Murder House alone drove a third of all that engagement.
Why it matters. Streamers and studios can now point to catalog reruns as a durable engagement driver worth measuring in its own right, not just a bridge to new episodes.
Signal from nielsen.com · read the original.
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