AI firms pay influencers five to seven figures, but fan trust is at risk
Business Insider’s Sydney Bradley and Dan Whateley report that OpenAI, Google, Meta, Anthropic and startups like Higgsfield are paying creators five to seven figures to promote AI tools, per three talent managers.
Why it matters. Creators who take AI sponsorship money risk the very trust that makes them valuable to any brand, not just AI firms.
Signal from businessinsider.com · Sydney Bradley, Dan Whateley · read the original.
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