Covers creators. Bylines at businessinsider.com. Desk record: 4 signals cited since August 2026, 4 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Business Insider’s Sydney Bradley and Lucia Moses report that Instagram is offering select creators $50,000 to $500,000 to post long-form video to its new Features product, non-exclusively, as long as they also post same-day to YouTube.
Business Insider’s Sydney Bradley and Dan Whateley report that OpenAI, Google, Meta, Anthropic and startups like Higgsfield are paying creators five to seven figures to promote AI tools, per three talent managers.
Oct 5Business Insider’s Dan Whateley and Sydney Bradley report that OpenAI more than doubled sponsored Instagram posts promoting ChatGPT, from 61 in June to 141 in August, according to HypeAuditor data.
Sep 23Business Insider’s Sydney Bradley and Dan Whateley report that OpenAI flew influencers to a luxury resort to promote ChatGPT Work, drawing hostile comments and mockery. Creators now weigh AI sponsorship paychecks against audience backlash tied to AI’s environmental and labor concerns.
Aug 22