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Amazon Ads classifies prediction markets as gambling, a first for the category

eMarketer’s Asa Hiken reports that Amazon Ads has designated prediction markets as a gambling vertical, a classification that forces prediction-market platforms into the same restricted ad-buying lane as sportsbooks and casinos.

Why it matters. Other ad platforms now face pressure to classify prediction markets the same way, narrowing where those platforms can advertise.

Signal from emarketer.com · Asa Hiken · read the original.

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