Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TV Tech’s Phil Kurz reports on a study finding CTV ad buyers face a “dearth of information” about the content surrounding their ads, limiting their ability to make informed placement decisions.
eMarketer’s Asa Hiken reports that Walmart has begun feeding 3,300 audience segments into Vibe, its in-house ad platform, to power connected TV targeting.
Nov 2eMarketer’s Asa Hiken reports that Google will begin personalizing AI Mode ads using signals pulled from users’ Gmail and Photos content. The move extends Google’s ad-targeting reach into personal Workspace data that previously sat outside its advertising ecosystem.
Oct 29eMarketer’s Asa Hiken reports that CTV ad conversion rates are climbing, a sign that audience targeting on connected TV is getting more precise.
Oct 28eMarketer’s Asa Hiken reports that LinkedIn has expanded its CTV ad offering into Google’s DV360, letting advertisers buy LinkedIn’s connected TV inventory alongside other programmatic channels through a single demand-side platform.
Oct 22eMarketer’s Asa Hiken reports that CTV marketers can unlock incremental reach by cutting audience duplication across streaming apps and platforms.
Oct 22eMarketer’s Asa Hiken reports that Magnite is opening up its CTV home screen ad inventory to agentic media buying, letting AI agents purchase placements on streaming device interfaces.
Oct 16eMarketer’s Asa Hiken reports that consumers respond more favorably to AI shopping tools when the assistant surfaces visual product cards rather than text-only answers, according to new survey data.
Oct 15eMarketer’s Asa Hiken reports that CTV ad leaders speaking at Advertising Week New York called for better measurement frameworks across streaming platforms, arguing fragmented metrics make cross-platform comparisons unreliable.
Oct 7eMarketer’s Asa Hiken reports that DoorDash’s new Inventory Insights tool gives brands local marketing versatility, letting them adjust ad targeting based on real-time product availability at nearby stores.
Sep 27eMarketer’s Asa Hiken reports that PubMatic has rolled out an offering enabling episode-level ad targeting for connected TV, letting buyers align ad placement with specific show content rather than broader contextual or audience segments.
Sep 25eMarketer’s Asa Hiken reports that Sam’s Club is using member data to power predictive ad targeting within its retail media network, aiming to anticipate shopper needs rather than just react to past purchases.
Sep 25Google is rolling out a new Chrome feature that lets marketers and publishers see how many ads load on a given webpage and how that load affects the user experience, per emarketer’s report on the update.
Sep 22eMarketer’s Asa Hiken reports that Google is trialing a sponsored suggestions ad format inside AI Mode, its conversational search experience, according to EMARKETER’s report. Early signs point to growing pains as the format tries to fit ads into AI-generated answers.
Sep 19EMarketer’s analysis frames OpenAI’s sponsored agents inside ChatGPT as an early test case for how advertising will work inside AI assistants. The piece treats the feature as a signal of where agentic commerce and sponsorship models are headed industry-wide.
Sep 17eMarketer’s Asa Hiken reports that Google is testing a new automated promotions feature that connects online product discovery directly to in-store shopping behavior, according to EMARKETER.
Sep 9