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Amazon advertisers skip the AI hype, flock to new review-generation tool

The Drum’s Kiri Masters reports that at Amazon’s unBoxed expo, advertisers paid less attention to Amazon’s new AI agents than to a simple new tool built to generate customer reviews.

Why it matters. Brands get a faster, cheaper route to the reviews that drive Amazon conversion, while Amazon’s pricier AI-agent and DSP pitches compete harder for the same marketing budgets.

Signal from thedrum.com · Kiri Masters · read the original.

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