Kiri Masters

Covers retail-media. Bylines at thedrum.com. Desk record: 4 signals cited since August 2026, 4 published. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

4 stories, newest first.RSS →

Shoppers wrongly think AI ads mean AI endorsement, study finds

New research shows more than half of shoppers believe ads placed inside an AI tool make a brand more likely to be recommended by it.

Retail-media retail-medias-tech-gap-isnt-the-tools-its-the-org-chart

Retail media’s tech gap isn’t the tools — it’s the org chart

A Drum column traces four eras of retail media tech, from in-house builds to composable cloud stacks to AI-ready data, arguing today’s networks have more good technology available than ever but little organizational appetite to install it.

Sep 8

Retail-media ftc-filing-accuses-amazon-of-tilting-its-own-ad-auctions

FTC filing accuses Amazon of tilting its own ad auctions

The FTC alleges Amazon has overcharged advertisers for years by putting a thumb on its ad auction mechanics, according to columnist Kiri Masters. She argues advertiser trust is damaged even though spending on the platform is unlikely to move.

Sep 3

Retail-media non-endemic-brands-quietly-become-amazons-next-ad-growth-engine

Non-endemic brands quietly become Amazon’s next ad growth engine

Banks, airlines and pharma firms are targeting shoppers who’ll never buy their products through Amazon, using its consumer-behavior data instead.

Aug 11