Covers retail-media. Bylines at thedrum.com. Desk record: 6 signals cited since August 2026, 6 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Drum’s Kiri Masters reports that retail media networks, under pressure to grow ad revenue, are re-concentrating on their own websites and apps rather than chasing off-site and in-store expansion.
The Drum’s Kiri Masters reports that at Amazon’s unBoxed expo, advertisers paid less attention to Amazon’s new AI agents than to a simple new tool built to generate customer reviews.
Oct 1The Drum’s Kiri Masters reports that new research shows more than half of shoppers believe ads placed inside an AI tool make a brand more likely to be recommended by it.
Sep 15The Drum’s Kiri Masters reports that a Drum column traces four eras of retail media tech, from in-house builds to composable cloud stacks to AI-ready data, arguing today’s networks have more good technology available than ever but little organizational appetite to install it.
Sep 8The FTC alleges Amazon has overcharged advertisers for years by putting a thumb on its ad auction mechanics, according to columnist Kiri Masters. She argues advertiser trust is damaged even though spending on the platform is unlikely to move.
Sep 3The Drum’s Kiri Masters reports that Banks, airlines and pharma firms are targeting shoppers who’ll never buy their products through Amazon, using its consumer-behavior data instead.
Aug 11