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Amazon blocks Meta’s Muse agent while Shopify opens the door

Retail TouchPoints’ Kate Robertson reports that Amazon has blocked Meta’s Muse AI shopping agent, saying it captured customer credentials without permission, while Shopify merchants let Muse buy directly from their stores.

Why it matters. Retailers that stay closed to third-party agents risk losing discovery traffic as agentic shopping adoption grows, while those that open up gain early placement in the AI-driven purchase funnel.

Signal from retailtouchpoints.com · Kate Robertson · read the original.

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