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Retail TouchPoints’ Kate Robertson reports that Amazon has blocked Meta’s Muse AI shopping agent, saying it captured customer credentials without permission, while Shopify merchants let Muse buy directly from their stores.
Retail TouchPoints publishes Zoomd CMO Omri Argaman’s take that marketers should hold off on ChatGPT ads this holiday season, citing OpenAI’s shifting pricing (from $60 CPMs to $3-to-$5 CPCs) and still-forming best practices among early testers.