Amazon leans on incremental reach to sell sports ad formats beyond spots

eMarketer’s Christopher Wood reports that Amazon Ads executive Billy Davis told Advertising Week New York that Amazon’s TNF and NBA audiences skew 7-8 years younger than broadcast, with 20-21% not watching rival games.

Why it matters. Advertisers chasing incremental reach now have data to justify sports budgets beyond traditional broadcast buys.

Signal from emarketer.com · Christopher Wood · read the original.

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