Covers retail-media and measurement. Bylines at emarketer.com. Desk record: 10 signals cited since August 2026, 10 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Christopher Wood reports that analyst Ross Benes says CTV advertising is shifting from a brand-awareness play toward one expected to drive measurable sales and customer acquisition.
eMarketer’s Christopher Wood reports that Catalina Snacks uses retail media networks and niche messaging to reach specific shopper segments in the grocery aisle, a strategy the piece frames as a way for a smaller snack brand to compete against larger rivals with bigger ad budgets.
Oct 29eMarketer’s Christopher Wood reports that free in-store Wi-Fi, long offered as a basic amenity, is becoming a tool for retailers to capture shopper data and deliver targeted messages at the point of purchase.
Oct 27eMarketer’s Christopher Wood reports that Instacart and Pinterest are teaming up to close the gap between discovery and checkout, letting shoppers move from inspiration pins toward grocery purchases without leaving the platforms they browse in.
Oct 21eMarketer’s Christopher Wood reports that Wayfair is running a family-focused ad during football programming, betting that a softer, home-and-family creative angle will resonate more than a hard-sell pitch during the high-viewership sports window.
Oct 19eMarketer’s Christopher Wood reports that Amazon Ads executive Billy Davis told Advertising Week New York that Amazon’s TNF and NBA audiences skew 7-8 years younger than broadcast, with 20-21% not watching rival games.
Oct 16eMarketer’s Christopher Wood reports that commerce media planning remains siloed even though the customer journey now spans retail media, social, search, and in-store touchpoints in no fixed order.
Sep 30eMarketer’s Christopher Wood reports that AI is collapsing the traditional marketing funnel, forcing retailers to rethink what comes after search and discovery.
Sep 27EMARKETER’s latest guidance argues that as retail media inventory becomes commoditized, the creative shown in on-site and off-site placements is what separates campaigns that convert from those that don’t.
Sep 9eMarketer’s Christopher Wood reports that Delivery apps like DoorDash and Instacart are positioning game-day ordering data as a commerce network for advertisers targeting sports fans. It gives marketers a closed-loop way to reach fans mid-event and tie ad spend directly to purchases.
Aug 13