Ampere: ad tiers to outearn premium streaming by 2029
Advanced Television reports that Ampere Analysis CEO Guy Bisson told MIPCOM that ad-supported streaming revenue will overtake premium subscriptions by 2030, projecting $60 billion versus $55 billion.
Why it matters. Streamers chasing ad-tier growth will keep favoring cheaper, unscripted formats over scripted drama to maximize ad minutes per hour.
Signal from advanced-television.com · read the original.
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