Axios publisher: SEO is dead, GEO is the new game for citations

Press Gazette’s Alice Brooker reports that Axios publisher Nicholas Johnston says SEO is “not the answer anymore” as publishers must learn where they surface in LLM answers.

Why it matters. Publishers whose audience acquisition still runs on SEO must now build a licensing and GEO strategy or lose visibility as LLM answers replace search clicks.

Signal from pressgazette.co.uk · Alice Brooker · read the original.

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