Bango data: short clips now drive discovery, not just distraction
nScreenMedia’s Colin Dixon reports that Bango survey data shows 32% of US adults prefer watching highlights over full episodes, a figure that rises to 43% for Gen Z, while 51% of users overall and 57% of millennials say short clips help them discover new content.
Why it matters. Streamers that fail to build native short-form discovery risk ceding that entry point to YouTube and TikTok clips of their own content.
Signal from nScreenMedia · Colin Dixon · read the original.
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