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Best Buy will sell ads on Amazon Fire TV, including its own Insignia sets

Adweek’s Lauren Johnson reports that Best Buy will sell and measure ad inventory on Amazon Fire TV, including on Insignia, its private-label Fire TV brand.

Why it matters. Advertisers gain a new path to buy Best Buy shopper targeting directly against streaming inventory, deepening the link between retail media data and connected TV.

Signal from adweek.com · Lauren Johnson · read the original.

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