Covers retail-media and ad-tech. Bylines at adweek.com. Desk record: 6 signals cited since August 2026, 6 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Adweek’s Lauren Johnson reports that at Amazon’s UnBoxed event, the retailer unveiled Amazon Ads Agent, a chat-based AI overhaul of its ad platform.
AdExchanger’s James Hercher reports that Amazon Ads unveiled a platform overhaul at unBoxed, renaming Amazon DSP as DVA and merging it with the ad console into a single AI-driven interface called the Amazon Ads Agent.
Sep 30Adweek’s Lauren Johnson reports that McDonald’s unveiled McDonald’s Media Network during an investor day presentation, an ad business that will pitch the chain’s customer data to other brands.
Sep 25Adweek’s Lauren Johnson reports that Best Buy will sell and measure ad inventory on Amazon Fire TV, including on Insignia, its private-label Fire TV brand.
Sep 23Adweek’s Lauren Johnson reports that at Ascendant Network’s Showcase in New York, executives from Home Depot, Albertsons, Instacart, DoorDash, Dollar General, Macy’s, and PayPal pitched data and audiences to marketers, distinguishing themselves from absent giants Amazon and Walmart.
Sep 3Adweek’s Lauren Johnson reports that Walmart’s Sparky drives 35% higher average orders, and Amazon’s Alexa for Shopping now converts 44% of sessions, up from 34% a year ago. Retail media operators now have early proof AI assistants outperform traditional search, not just replace it.
Aug 10