Blockgraph, FreeWheel launch proximity targeting for premium TV ads

Markets.businessinsider.com reports that Blockgraph and FreeWheel have expanded their collaboration so FreeWheel becomes first-to-market with Blockgraph-powered proximity targeting for premium TV.

Why it matters. Advertisers gain the ability to target premium TV audiences by precise distance from stores rather than by ZIP code or DMA, sharpening local and conquesting campaigns.

Signal from markets.businessinsider.com · Charter Communications Inc. · read the original.

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