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Ad-techOpenAI taps Magnite, PubMatic to fill unsold ChatGPT ad space
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OpenAI taps Magnite, PubMatic to fill unsold ChatGPT ad space

The Information’s Alix Coutures and Catherine Perloff report OpenAI has signed unannounced deals with Magnite and PubMatic, letting advertisers set budgets, bid and upload ads via familiar tools while OpenAI’s system still controls delivery.

Why it matters. Advertisers get to buy ChatGPT inventory through existing programmatic tools instead of building direct integrations with OpenAI.

Signal from theinformation.com · Alix Coutures, Catherine Perloff · read the original.

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