Chartbeat data: 2-to-5 minute videos are media’s YouTube sweet spot

TVREV’s John Cassillo reports that Chartbeat’s new benchmark finds media companies drive outsized YouTube views from 2-to-5 minute videos, with South Korean outlets like MBCNews and SBS more than doubling U.S. views per video at that length.

Signal from TVREV · John Cassillo · read the original.

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