Covers creators and measurement. Bylines at The Measure and TVREV. Desk record: 30 signals cited since August 2026, 28 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Measure’s John Cassillo reports that Chartbeat video data ranks Latinus, a Delaware-based Spanish-language outlet covering Mexico, as the top U.S. news, government and politics TikTok creator since September 1, outposting CNN and other major networks on upload volume and engagement.
TVREV’s John Cassillo reports that Chartbeat data shows partisan YouTube publishers like The Bulwark, The Daily Beast, Blaze Media and David Pakman’s channel drawing sponsors such as Hims, Shopify and ZocDoc despite their overt political leanings.
Nov 2TVREV’s John Cassillo reports that XR Extreme Reach, which handles over 80% of U.S. commercial talent payments, launched XR Pay for Creators on October 22, combining onboarding, payments and rights tracking into one platform for brands and agencies juggling multiple creator payment systems.
Oct 29Digiday’s Sam Bradley reports that media buyers describe NBA linear and streaming inventory as all but sold out across Peacock, Amazon and Disney for the 2026-27 season, even as streaming ad spend hit $874 million last year.
Oct 27The Measure’s John Cassillo reports that Chartbeat’s Q3 2026 audience data shows engaged time on site holding mostly steady worldwide, with Central/Eastern Europe still highest at 38.9 seconds and North America posting the largest gain, to 24.2 seconds.
Oct 18The Measure’s John Cassillo reports that iSpot data shows Vinted has become TV’s No. 3 most-seen brand since April 1, trailing only Liberty Mutual and Progressive, with over 27 billion household impressions driven mostly by streaming spend.
Oct 12The Measure’s John Cassillo reports that TODAY with Jenna & Sheinelle has drawn 666 million Instagram video views this year, already 22% more than all of last year, per Chartbeat data.
Oct 10The Measure’s John Cassillo reports that iSpot data shared with Sportico shows Jason and Kylie Kelce led all NFL ad spokespeople with 191 airings through three weeks, 62 ahead of Peyton Manning.
Oct 7TVREV’s John Cassillo reports that Chartbeat data shows U.S. media generated nearly 85 billion YouTube Shorts views this year, with average per-video views at 46,400 even as top performers exceed that by factors of nearly 200.
Oct 3TVREV’s John Cassillo reports that DAZN has acquired local rights to over a third of NBA teams for 2026-27, including exclusive deals with the Pacers, Cavaliers, Grizzlies, Timberwolves and Spurs.
Oct 1TVREV’s John Cassillo reports that Chartbeat’s new benchmark finds media companies drive outsized YouTube views from 2-to-5 minute videos, with South Korean outlets like MBCNews and SBS more than doubling U.S. views per video at that length.
Sep 27The Measure’s John Cassillo reports that Chartbeat data shows Kalshi was tagged in eight of the top ten most-seen NFL TikTok videos since kickoff.
Sep 23The Measure’s John Cassillo reports that betting brands spent $269.8 million on national linear TV through August 31, up 40% year over year, per iSpot data shared with AdAge.
Sep 19TVREV’s John Cassillo reports that Tubular Labs data shows Talarico’s Colbert and Kimmel interviews, bounced from broadcast under FCC pressure, drove 75 million of 354 million YouTube views about him this year, with most from media pages.
Sep 14The Measure’s John Cassillo reports that Tubular Labs data shows the Houston Texans led all NFL teams in offseason Instagram video views, powered by mascot Toro’s prank clip topping 77 million views in a single day. Half the league cleared 100 million views this offseason.
Sep 4TVREV’s John Cassillo reports that Lawn and yard care videos drew 3.3 billion U.S. YouTube views this year, but Tubular Labs data shows creators claimed 85% of views and 91% of uploads, leaving media companies with just 45 uploads total.
Sep 3The Measure’s John Cassillo reports that, per Backheeled, MLS will return every club to the U.S. Open Cup.
Sep 3The Measure’s John Cassillo reports that iSpot data shows Kalshi spent an estimated $41.4 million on national linear TV ads this year, 15.3% of sports betting category spend and good for third place.
Sep 1The Measure’s John Cassillo reports that iSpot’s preseason NFL report finds five of the seven most likeable ads among the 50 most-seen spots are QSR or fast casual, while only two of the top 10 used celebrities.
Aug 30TVREV’s John Cassillo reports that Tubular Labs data shows sports made up just 6% of U.S. YouTube views in 2026, even with the World Cup and Winter Olympics airing, and nearly two-thirds of those sports videos ran under one minute long.
Aug 27Chartbeat’s Tubular Labs ranked social video creators by affinity among NFL searchers. YouTuber Matthew Geist topped the list at 198x more likely to be watched, but Richard Sherman’s podcast had 5x Fantasy Phenom’s audience despite lower affinity.
Aug 25The Measure’s John Cassillo reports that Chartbeat data shows homepage recirculation rate rose from 48% to 49% between 2024 and 2026. Sports homepages hit 61%, financial pages nearly double the news average, showing the homepage remains a top traffic driver.
Aug 25TVREV’s John Cassillo reports that Disney and Fox are signing deals with creator Dhar Mann to produce content, following his NFL “Chief Kindness Officer” role. Tubular data shows Mann’s July YouTube watch-time outranked many networks, despite minimal audience overlap with Disney’s kids channels.
Aug 25The Measure’s John Cassillo reports that iSpot data shows Amex, Allstate and McDonald’s already topped last season’s full-year TV impressions in the WNBA’s 2026 season. Yet the top ad by share of voice holds just 1.13%, with the top 10 under 8% combined.
Aug 18TVREV’s John Cassillo reports that Indian media & entertainment creators now pull 2.1x the YouTube views of their US counterparts, per Tubular Labs, while uploading 32% more videos running 20 minutes or longer.
Aug 14