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ChatGPT ad units drop their ad box entirely, blend into chat text

AdExchanger reports that ChatGPT’s ad units have evolved through four iterations, shedding darkened backgrounds and “Sponsored” labels until ads now appear as plain text indistinguishable from normal responses.

Why it matters. Advertisers and regulators lose a clear visual cue to distinguish paid placements from organic ChatGPT answers as disclosure fades with each iteration.

Signal from adexchanger.com · read the original.

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