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OpenAI publishes crawler access rules for ChatGPT advertisers

OpenAI’s help center details how advertisers must allow OAI-AdsBot and OAI-SearchBot through robots.txt, firewalls, and bot-mitigation layers so ChatGPT can review and serve ad landing pages.

Why it matters. Advertisers lose ad approval and delivery until their engineering teams allowlist OpenAI’s crawlers, shifting ChatGPT ads readiness into a technical-infrastructure requirement.

Signal from help.openai.com · read the original.

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