Chili’s, Disney, Alaska Air detail deeper, longer-term creator deals
Marketing Dive’s Peter Adams reports that at Advertising Week New York, marketers from Chili’s, Disney and Alaska Airlines described creators moving from campaign add-ons to central drivers of creative strategy.
Why it matters. Brands that lock in multi-year creator contracts gain pricing leverage and planning stability over those still buying one-off sponsored posts.
Signal from marketingdive.com · Peter Adams · read the original.
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