Covers creators and retail-media. Bylines at marketingdive.com. Desk record: 10 signals cited since August 2026, 6 published, first to report 1. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Old Navy’s first single-creator back-to-school campaign, a multiyear tie-up with MrBeast, drove an over 22% jump in traffic to its kids’ assortment online.
Sep 14Old Navy comparable sales fell 4% to $2.1 billion as summer campaigns missed traffic targets, Gap Inc. said. The retailer is replacing Old Navy’s CEO and pivoting to denim, citing early gains from a Cardi B campaign.
Aug 30Publicis Sports, Travis Kelce and Lionsgate-owned 3 Arts Sports formed Tekta, a consulting venture giving advertisers access to Division I athletes across 68 Power Four schools with a unified measurement framework. Select Publicis Sports clients get early access.
Aug 25KnitWell-owned Ann Taylor debuts “This Is Ann,” its biggest integrated campaign in nearly a decade, plus a NYFW pop-up and 2026 ambassador program. It follows a February Substack launch aimed at building direct fan community.
Aug 23ANA is urging marketers to lean more on independent third parties rather than trust retail media networks’ own numbers. The warning comes as truly neutral measurement vendors in the space grow scarcer.
Aug 19