Covers agencies and creators. Bylines at marketingdive.com. Desk record: 21 signals cited since August 2026, 15 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Marketing Dive’s Peter Adams reports that WPP Media’s revenue rose 0.3% in Q3, its first quarterly gain in two years, as the broader group’s like-for-like revenue decline narrowed to 2.1% and executives pointed to Elevate28 progress toward 2027 growth.
Marketing Dive’s Peter Adams reports that Amazon’s ad revenue grew 12% year over year to $19.6 billion in Q3, down sharply from 22% growth a year ago and 26% in Q2.
Nov 2Marketing Dive’s Peter Adams reports that Publicis Groupe has installed Scott Hagedorn as CEO and Sam Levine Archer as chief strategy officer in newly created roles atop Marcel, its internal AI platform.
Oct 27Marketing Dive’s Peter Adams reports that Walmart built its holiday campaign, “A Who Knew Carol,” around a Muppets Christmas Carol parody starring Walton Goggins as Scrooge.
Oct 27Ad Age reports that Omnicom has won Coca-Cola’s North America media business. The decision means Coke and rival PepsiCo have effectively swapped media agencies in an all-important market, with Omnicom and Publicis trading their biggest beverage clients.
Oct 27Marketing Dive’s Peter Adams reports that Billion Dollar Boy Group has acquired Creator Authority, a B2B creator marketing agency and official LinkedIn partner whose clients include Amazon, Adobe and Mastercard, to expand its West Coast footprint.
Oct 19Marketing Dive’s Peter Adams reports that WARC Media found top consumer goods marketers raised ad-to-sales ratios from 11.6% in 2023 to 12.5% in 2025, while tech firms like Alphabet and Meta cut theirs from 13% to 7.4% between 2019 and 2025.
Oct 16Marketing Dive’s Peter Adams reports that at Advertising Week New York, marketers from Chili’s, Disney and Alaska Airlines described creators moving from campaign add-ons to central drivers of creative strategy.
Oct 7Marketing Dive’s Peter Adams reports that DoorDash named WPP Media its first global media agency partner after a competitive review, expanding an eight-year relationship into more than 40 additional markets starting next year.
Sep 29Marketing Dive’s Peter Adams reports that Amazon advertisers can now extend campaigns into ChatGPT as a managed service through Amazon DSP, with Delta Vacations among the first U.S. pilot brands. OpenAI retains control of ad delivery and placement through its own systems.
Sep 14Marketing Dive’s Peter Adams reports that Old Navy’s first single-creator back-to-school campaign, a multiyear tie-up with MrBeast, drove an over 22% jump in traffic to its kids’ assortment online.
Sep 14Marketing Dive’s Peter Adams reports that Old Navy comparable sales fell 4% to $2.1 billion as summer campaigns missed traffic targets, Gap Inc. said. The retailer is replacing Old Navy’s CEO and pivoting to denim, citing early gains from a Cardi B campaign.
Aug 30Publicis Sports, Travis Kelce and Lionsgate-owned 3 Arts Sports formed Tekta, a consulting venture giving advertisers access to Division I athletes across 68 Power Four schools with a unified measurement framework. Select Publicis Sports clients get early access.
Aug 25Marketing Dive’s Peter Adams reports that KnitWell-owned Ann Taylor debuts “This Is Ann,” its biggest integrated campaign in nearly a decade, plus a NYFW pop-up and 2026 ambassador program. It follows a February Substack launch aimed at building direct fan community.
Aug 23Marketing Dive’s Peter Adams reports that ANA is urging marketers to lean more on independent third parties rather than trust retail media networks’ own numbers. The warning comes as truly neutral measurement vendors in the space grow scarcer.
Aug 19