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Chris Paul Dunks with Data, launches NBA analysis series backed by Genius Sports data

Chris Paul’s Ohh Dip!!! Entertainment, with Connor Schell’s Words + Pictures, will produce a 30-to-45 minute digitally native series using Genius Sports’ official NBA data and visualization tech, distributed mainly through Paul’s social channels.

Why it matters. By controlling production and sales, Genius Sports gains a new sponsorable data-driven media asset distributed directly through an athlete’s audience, bypassing traditional sports media outlets.

Signal from awfulannouncing.com · Qwame Skinner · read the original.

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