Digiday’s Tim Peterson reports that the Coalition for Innovative Media Measurement is forming a new task force to address the TV ad industry’s ongoing measurement currency frustrations.
Signal from digiday.com · Tim Peterson · read the original.
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Continue free →The Measure’s Eleanor Semeraro reports that iSpot’s SAGE platform found Lowe’s “Power” spot, featuring Dak Prescott, Justin Jefferson and Myles Garrett, beats three other “Earn Your Sunday” ads by 33 to 44 Likeability points, driven by broader humor and cleaner narrative.
TVRev’s Sofie Sue Rutgeerts argues TV shouldn’t import digital’s audience-targeting infrastructure wholesale, since television is built around lean-back viewing, not the transactional intent that drives digital targeting.
The Measure reports that Chartbeat’s new Q3 report finds search traffic declining, while referral share grows among loyal readers via direct, internal and dark social channels that publishers control more directly.