Covers streaming and measurement. Bylines at digiday.com. Desk record: 10 signals cited since August 2026, 9 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Digiday’s Tim Peterson reports that a Wurl analysis of a single prime-time window found only 11% of CTV ad requests carried a usable show name, while 93% had a genre label, but 35% of those labels didn’t match Wurl’s own classification.
Digiday’s Tim Peterson reports that Comscore’s new Score Report measures TV and streaming companies’ share of audiences’ ad exposure time, rather than just viewing time, finding YouTube and Tubi topping the ranking.
Oct 22Digiday’s Tim Peterson reports that Nielsen and Horowitz Research studies show Hispanic audiences’ share of streaming watch time roughly matches their share of the U.S. population, while still watching significant traditional TV, with free ad-supported services preferred over paid subscriptions.
Oct 7Digiday’s Tim Peterson reports that the Coalition for Innovative Media Measurement is forming a new task force to address the TV ad industry’s ongoing measurement currency frustrations.
Sep 30Digiday charted every major subscription price change since 2019 across nine streamers. Netflix’s ad-free tier rose from $10.99 to $19.99 while Disney+ climbed from $6.99 to $18.99, with Peacock’s ad-supported tier up 160% since 2020.
Sep 17Digiday’s Future of TV Briefing points to data showing people are dropping cable boxes in favor of streaming apps, but many still pay for the same bundled cable channels through virtual pay-TV services.
Sep 9Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.
Sep 2Digiday’s Future of TV Briefing reports agencies are still sorting out which internal teams — social, video or TV — should take the lead on buying YouTube Shorts ads.
Aug 27Digiday’s Tim Peterson reports that advertisers are boosting YouTube Shorts spend, agency execs say, even though Shorts CPMs run $4-6 versus $7-8 for Reels and TikTok. Bundled buys with in-stream inventory often crowd out Shorts budgets.
Aug 19