Covers streaming and creators. Bylines at digiday.com. Desk record: 6 signals cited since August 2026, 5 published. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Digiday’s Future of TV Briefing points to data showing people are dropping cable boxes in favor of streaming apps, but many still pay for the same bundled cable channels through virtual pay-TV services.
Sep 9Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.
Sep 2Digiday’s Future of TV Briefing reports agencies are still sorting out which internal teams — social, video or TV — should take the lead on buying YouTube Shorts ads.
Aug 27Advertisers are boosting YouTube Shorts spend, agency execs say, even though Shorts CPMs run $4-6 versus $7-8 for Reels and TikTok. Bundled buys with in-stream inventory often crowd out Shorts budgets.
Aug 19