CIMM recap: AI agents now negotiating TV ad buys, identity gaps threaten the model
The Measure’s Jason Damata reports that CIMM speakers described AI agents already handling ad buying, planning and negotiating, while bad identity data and exploding creative variants threaten to undermine measurement across TV, streaming and social.
Why it matters. Publishers without deterministic identity systems risk losing ground to walled gardens as AI-driven buying scales.
Signal from The Measure · Jason Damata · read the original.
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