Covers measurement and streaming. Bylines at TVREV and The Measure. Desk record: 16 signals cited since July 2026, 16 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TVREV’s Jason Damata rounds up the outlet’s election-week coverage, citing iSpot data showing CNN has fallen to a distant third in cable news prime time audience since September 1.
TVREV’s Jason Damata reports that an iSpot ad-revenue analysis from Sept 1 to Oct 31 shows Fox News capturing 60% of prime time cable news ad revenue and 64% of ad reach, leaving MSNBC with 22% and CNN with just 14% of the remaining viewership share.
Nov 2TVREV’s Jason Damata reports on iSpot’s Q3 Ad report, which found streaming now splits ad revenue evenly with linear even though linear still delivers the vast majority of impression volume.
Oct 27TVREV’s Jason Damata rounds up that Fox’s $22 billion acquisition of Roku has secured shareholder approval from both companies, and the deal is still expected to close in the first half of 2027.
Oct 21TVREV’s Jason Damata argues that while the industry fixates on Paramount’s debt and leadership, the Ellisons’ combined stakes in TikTok and a growing IP portfolio position them to redesign cross-platform entertainment.
Oct 12TVREV’s Jason Damata is reporting that Walmart-VIZIO, Fox-Roku, Skydance’s Paramount-Warner merger and cross-platform tools like iSpot all mark attempts to re-bundle a fragmented media landscape.
Oct 6TVREV’s Jason Damata rounds up the week’s coverage, including CIMM conference takeaways where agencies admitted AI agents are now sitting in on negotiations.
Sep 29The Measure’s Jason Damata reports that CIMM speakers described AI agents already handling ad buying, planning and negotiating, while bad identity data and exploding creative variants threaten to undermine measurement across TV, streaming and social.
Sep 25TVREV’s Jason Damata compiles this week’s Hot List of TV and streaming stories, framing them as ironies: ad avoidance rises even as the NFL runs a full hour of ads per game, and networks tout independent measurement while pushing self-reported dashboards.
Sep 23TVREV’s newsletter curates 18 original think pieces from its analysts and sister pub The Measure, spanning IBC fragmentation, AI in ad production, influencer marketing and local TV’s political ad boom.
Sep 17TVREV’s Jason Damata reports that Meta faces over $17 billion in fines over addictive design harming kids, per opening statements in the states’ trial. TVREV’s roundup calls the penalty theater, arguing engagement-driven algorithms are too profitable to meaningfully regulate.
Aug 31TVREV’s Jason Damata reports that Walmart’s global ad business grew 38% in the second quarter — Walmart Connect up 43% in the U.S. excluding VIZIO — helping lift total revenue to $187.9 billion and beat earnings estimates.
Aug 26TVREV’s weekly digest gathers exec commentary on TV-vs-social walled gardens, AI-driven ad outcomes, and local broadcast consolidation. It also previews Alan Wolk’s “Feudal Media” thesis on mass media’s fragmentation into rival platform fiefdoms.
Aug 17TVREV’s Jason Damata reports that Walmart finalized its acquisition of streaming adtech startup Vibe.co, reportedly for $1.4 billion. The deal signals retail media’s biggest player is now racing to build its own ad-supported streaming stack to compete directly with Amazon.
Aug 11TVREV’s Jason Damata reports that Comcast’s Q2 results show Peacock hit profitability for the first time since 2020, even as broadband keeps losing subscribers. The mix bolsters NBCUniversal’s standalone case ahead of its planned split from Comcast’s cable business.
Aug 10TVREV’s Jason Damata reports that Fox is scaling iSpot’s outcome measurement across its ad business, correlating exposures to sales activity for advertisers. It signals TV outcomes measurement moving from pilot to always-on infrastructure at a major broadcaster.
Aug 10