CNN’s $1 billion subscription goal looks nearly impossible, analysis finds
Simon Owens reports that the Financial Times says CNN hopes to reach $1 billion in digital subscription revenue by 2030, which Owens calculates would require 14 million paid subscribers in three years.
Why it matters. If CNN counts streaming bundle subscriptions toward the target, the figure would overstate standalone news subscription demand to advertisers and investors.
Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.
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