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MIPCOM 2026: YouTube-TV tension, Skydance’s market test, Banijay’s US push

Deadline’s Max Goldbart, Jesse Whittock and Stewart Clarke report that MIPCOM drew 10,000 attendees and 3,000 buyers, with TV executives publicly drawing lines against YouTube even as Skydance’s merged Paramount-WBD sales units and a newly enlarged Banijay worked the Croisette.

Why it matters. Buyers watching Skydance’s combined Paramount-WBD sales unit will test whether debt pressure forces more library content to market rather than staying exclusive to its streamers.

Signal from deadline.com · Max Goldbart, Jesse Whittock, Stewart Clarke · read the original.

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