Combined Paramount/WBD would top NBCU in US TV ad exposure time

VideoWeek’s Tim Cross-Kovoor reports that Comscore’s “The Score” shows NBCUniversal and Versant combined led US TV ad exposure time in August at 17.5 percent, but a merged Paramount-WBD would top the chart at 23.9 percent.

Why it matters. Buyers negotiating linear TV deals now face a combined Paramount-WBD with more ad exposure share than any rival, undercutting the regulatory argument that streaming scale was the real threat.

Signal from videoweek.com · Tim Cross-Kovoor · read the original.

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