Survey: only 7% watch local news via a station’s own app

TVREV’s In the Vicinity podcast covers new Future of TV Live survey data from Ring Digital founder Brian Ring, who finds pay-TV reliance for local news has fallen to 35% while social, YouTube and free streaming apps pick up the slack.

Why it matters. Local stations that lack a strong direct-to-consumer app are left dependent on social, YouTube and FAST platforms to reach viewers who have left pay TV.

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