Commerce media’s growth story shifts from speed to proof
MediaPost’s Lauren Sanvidge argues commerce media is maturing past retail shelves into delivery, banking and travel platforms, with advertisers now working nine or more networks versus 8% two years ago.
Why it matters. Brands gain leverage to demand that commerce media partners justify their role or lose budget to a consolidated portfolio.
Signal from mediapost.com · Lauren Sanvidge · read the original.
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