eMarketer’s Grace Harmon reports that Walmart is pushing to improve its retail media measurement as a way to narrow the gap with Amazon’s ad business.
Based on reporting by emarketer.com — Grace Harmon · digiday.com — Kimeko McCoy.
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Continue free →MediaPost’s Lauren Sanvidge argues commerce media is maturing past retail shelves into delivery, banking and travel platforms, with advertisers now working nine or more networks versus 8% two years ago.
AdExchanger’s Allison Schiff reports that Kevel raised a $52 million Series D, bringing total funding past $100 million, with CEO James Avery saying the retail media infrastructure company plans to use some of the cash to acquire adjacent vendors as consolidation hits the crowded sector.
MediaPost reports that Beet.TV interviewed Citi’s Mike Venable about Citi Commerce Media, the bank’s new retail-media entity announced last month.