medianexis.

Commerce publishers pivot from SEO to social and loyal audiences

Simon Owens’s Media Newsletter reports that The Independent’s social-commerce revenue overtook its SEO-based commerce revenue for the first time in September, per CEO Christian Broughton.

Why it matters. Publishers that build direct audience relationships gain a commerce revenue channel insulated from Google’s shrinking referral traffic.

Signal from Simon Owens's Media Newsletter · Simon Owens · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Fake Wedgewood poll shows how easily media outlets get duped now

TVREV’s Alan Wolk reports that a political polling firm called Wedgewood admitted its summer survey showing Michigan Senate candidate Mallory McMorrow collapsing below 10% support was a fabricated “experiment.”

KISS shows creator deals can run both ways for legacy media brands

The Media Leader’s Liz Parkin reports that KISS illustrates how combining traditional media strengths with creator-economy tactics lets established brands build on their heritage while adapting to changing audience behaviours.

Creators are restructuring as holding companies to court brand dollars

Ad Age’s Gillian Follett reports that top creators like Cody “Clix” Conrod are reorganizing under holding companies, hiring CEOs and executives to run diversified businesses spanning media, products and events.