Creators are restructuring as holding companies to court brand dollars
Ad Age’s Gillian Follett reports that top creators like Cody “Clix” Conrod are reorganizing under holding companies, hiring CEOs and executives to run diversified businesses spanning media, products and events.
Why it matters. Brands negotiating with creator-run holding companies now face professionalized counterparts less reliant on a single sponsorship deal for revenue.
Signal from adage.com · Gillian Follett · read the original.
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