Commercial production spreads beyond California and New York

XR data shows commercial production volume down just 2% year-over-year through H1 2026, after a 25% decline from 2019 to 2025, as Texas, Florida and Georgia gain share from coastal hubs.

Why it matters. Brands and agencies chasing lower costs and incentives gain more viable production markets outside the traditional New York and Los Angeles corridors.

Signal from The Measure · Eleanor Semeraro · read the original.

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