Comscore argues linear TV buying should ditch age and gender for intent
Comscore is publishing a blog post arguing that linear TV should move past age-and-gender buying toward the behavior-based audience targeting digital has used for years, naming interests, purchase behavior, and brand affinity as better currencies for selecting programming.
Signal from comscore.com · Chandra Riccio Manager, Client Success Comscore · read the original.
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