eMarketer’s Marisa Jones reports sports video ads are nearing a 97% completion rate, underscoring why advertisers keep chasing live sports audiences.
Signal from emarketer.com · Marisa Jones · read the original.
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Continue free →MediaPost’s Joe Mandese reports that Nielsen quietly announced new cross-platform “content measurement solutions” for early 2027, built on a “synthetic” fusion method called STAR that splits its 40,000-household panel up to 30 times to match streaming platforms’ server-log data.
MediaPost’s Joe Mandese reports that Nielsen quietly announced new “content measurement solutions” for early 2027, which he ties to its STAR (Synthetic Total Audience Ratings) methodology shown to researchers in March.
Comscore is publishing a blog post arguing that linear TV should move past age-and-gender buying toward the behavior-based audience targeting digital has used for years, naming interests, purchase behavior, and brand affinity as better currencies for selecting programming.