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Comscore: Jesser’s reach beat 14 NBA games with 99% incrementality

Variety’s Cynthia Littleton reports that on its “Strictly Business” podcast, Comscore’s Aaron Doades said creator Jesser topped the unique reach of 14 live NBA games in March 2026, with 99% of viewers not watching those games.

Why it matters. Marketers chasing younger audiences gain a data point for shifting TV sports budgets toward creator channels where linear cannot reach them at all.

Signal from variety.com · Cynthia Littleton · read the original.

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