Covers creators and streaming. Bylines at variety.com. Desk record: 14 signals cited since August 2026, 10 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Variety’s Cynthia Littleton reports that Blink49 Studios, marking its fifth year under CEO John Morayniss, built itself as a pure-play content shop betting that owning audience relationships would matter more than owning a content library.
Variety’s Cynthia Littleton reports that on its “Strictly Business” podcast, Comscore’s Aaron Doades said creator Jesser topped the unique reach of 14 live NBA games in March 2026, with 99% of viewers not watching those games.
Oct 18Variety’s Cynthia Littleton reports that Steven Bartlett’s Steven.com and Authentic Brands are launching OBSN, a venture pairing creator media expertise with licensing and retail infrastructure to build businesses around top creators, backed by up to $400 million in planned investment.
Sep 15Variety’s Cynthia Littleton reports that a new Owl & Co. report projects global vertical media revenue will reach $150 billion in 2026, a 42% jump from 2025, with $131 billion coming from advertising on TikTok, Instagram and YouTube.
Aug 23We’ll take it from here. Amazon’s Matt Sandler and Angie More detail how Creator Services treats digital stars as entrepreneurs, not just content makers, building e-commerce storefronts like Kelce Clubhouse around shows.
Aug 22Variety’s Cynthia Littleton reports that Amazon executives Matt Sandler and Angie More detail a push to treat creators as entrepreneurs, building e-commerce storefronts and ad packages around shows like “New Heights” and Keke Palmer’s podcast.
Aug 21Variety’s Cynthia Littleton reports that Adam Boorstin, a 10-year Studio71 co-CEO, has joined Beast Industries’ WatchTime Studios as general manager. He’ll oversee original content production across genres and platforms as MrBeast builds out businesses beyond creator content.
Aug 19Variety’s Cynthia Littleton reports that at D23, Disney executives detailed a push into “Verts” (vertical microdrama-style clips) on Disney+, tied to a new TikTok deal letting fans create with licensed IP.
Aug 16Disney execs detailed a TikTok tie-up and “Verts” shortform push to complement long-form shows, marking a shift from strict IP enforcement toward creator-driven promotion. It signals streamers now see creator clips as core to subscriber growth, not just marketing noise.
Aug 16