Comscore’s Proximic links up with Magnite’s SpringServe for CTV targeting

Comscore announces that Proximic’s Predictive Audiences and contextual intelligence now integrate into Magnite’s SpringServe platform, giving publishers ID-free targeting tools for CTV inventory.

Why it matters. Publishers using SpringServe gain a new ID-free path to package CTV inventory for advertisers as third-party cookies and identifiers keep eroding.

Signal from comscore.com · Comscore Expands Integration · read the original.

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