Wurl: 89% of CTV ad requests lack usable program data

The Measure’s Jon Lafayette reports that Wurl’s analysis found 89% of CTV ad requests lack a usable program name and 45% lack channel information.

Why it matters. Without reliable contextual data, buyers cannot verify what programming their ads actually ran against, weakening their leverage to demand accountability from CTV sellers.

Signal from The Measure · Jon Lafayette · read the original.

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