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Cotswold Outdoor brings retail media in-store with Broadsign, IUF

ExchangeWire’s Sheila Obeng-King reports that Cotswold Outdoor Group has deployed 149 till, shelf, totem and front-of-store screens across 23 stores with Broadsign and IUF.

Why it matters. Brand partners like HOKA, ASICS and Nike gain measurable in-store inventory that proves incremental lift beyond onsite retail media alone.

Signal from exchangewire.com · Sheila Obeng-King · read the original.

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