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Sheila Obeng-King

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DoorDash offers $17 billion for Instacart in grocery delivery mega-merger

DoorDash offers $17 billion for Instacart in grocery delivery mega-merger

ExchangeWire reports that DoorDash has made a $17 billion offer for Instacart, pairing DoorDash’s logistics with Instacart’s software and merchant ties, pending shareholder and regulator approval.

Agencies

Stagwell buys Freestar as ad industry doubles down on AI bets

ExchangeWire’s Sheila Obeng-King reports that Stagwell acquired publisher monetisation platform Freestar for its Owned Media division, while Anthropic’s IPO filing showed ad spend quadrupling to $147 million in 2025, and Meta seeks $95 billion to fund AI expansion.

Nov 2
Ad-tech

ExchangeWire’s weekly roundup: Publicis-LiveRamp, Kevel’s $52m raise, Australia sues platforms

ExchangeWire’s Sheila Obeng-King rounds up the week’s MadTech news: Publicis Groupe settled with the FTC over its LiveRamp acquisition, retail media infrastructure provider Kevel raised $52 million, and Australia is preparing legal action against Meta, TikTok, Snap and Google.

Oct 27
Ad-tech

OpenAI seeks agency partner to make ChatGPT ads a standard media-plan line item

ExchangeWire’s Sheila Obeng-King reports that OpenAI is recruiting an agency partner to push ChatGPT advertising into permanent media plans at major holding companies.

Oct 16
Ad-tech

OpenAI seeks agency partner to lock ChatGPT ads into media plans

ExchangeWire’s Sheila Obeng-King reports that OpenAI has posted a job for an agency partner tasked with making ChatGPT advertising a standing line item in holding companies’ media plans, not just a one-off buy.

Oct 13
Retail-media

Cotswold Outdoor brings retail media in-store with Broadsign, IUF

ExchangeWire’s Sheila Obeng-King reports that Cotswold Outdoor Group has deployed 149 till, shelf, totem and front-of-store screens across 23 stores with Broadsign and IUF.

Oct 6
Ad-tech

Apple blocks Trade Desk ads on Safari after iOS 27 rollout

ExchangeWire’s Sheila Obeng-King reports that Apple has blocked The Trade Desk’s advertising domain on Safari following iOS 27, stopping the DSP from serving ads to users who update their devices, amid a week of expanding ad reach and friction.

Oct 3
Retail-media

Everyone is an ad network now: McDonald’s launches $1bn retail media arm

ExchangeWire’s Sheila Obeng-King reports that McDonald’s has unveiled McDonald’s Media Network, a new advertising venture targeting $1 billion in revenue.

Sep 29
Retail-media

Shopify links Meta’s Muse assistant to agentic checkout

ExchangeWire’s Sheila Obeng-King reports that Shopify and Meta will let Muse, Meta’s AI shopping agent, complete purchases across Shopify-powered stores.

Sep 25
Ad-tech

Google’s 106-page ad tech remedies decision unsealed, unchanged

Judge Leonie Brinkema’s full remedies decision in the government’s ad tech antitrust case went public unredacted, matching the sealed version filed two weeks earlier. Neither Google nor the DOJ flagged any confidentiality concerns during their 14-day review window.

Sep 22
Ad-tech

Trade Desk cuts 15% of staff, cites cash pile not distress

ExchangeWire’s Sheila Obeng-King reports that The Trade Desk is cutting roughly 575 roles, about 15% of its global workforce, in what CEO Jeff Green called a reallocation rather than a response to financial trouble.

Sep 14
Creators

John Lewis builds a YouTube chatshow to get noticed by AI search

ExchangeWire’s Sheila Obeng-King reports that John Lewis is launching a YouTube “vodcast” hosted by Angela Scanlon, with clips spread across social platforms, to boost its visibility in AI chatbots and AI-generated search results.

Sep 9
Measurement

IPA: Brits now consume 44% of commercial media alone

ExchangeWire’s Sheila Obeng-King reports that new IPA TouchPoints data shows British adults spend 44% of commercial media time alone, up 10% since 2015, with 16-34s at 46%. Smartphones now match TV for total commercial media time among UK adults.

Sep 9
Ad-tech

Trade Desk cuts 15% of workforce in strategic reset

ExchangeWire’s Sheila Obeng-King reports that The Trade Desk will cut roughly 575 of its 3,843 employees, about 15% of staff. CEO Jeff Green called it a deliberate reallocation, not distress, citing $1.5 billion in cash and no outstanding debt.

Sep 7
Ad-tech

Google avoids ad-tech breakup, but faces mandated changes

ExchangeWire’s Sheila Obeng-King reports that a judge rejected the DOJ’s push to force Google to spin off its network advertising business. Google still faces changes to its ad operations, but the ruling stops short of the structural breakup regulators sought.

Sep 5
Ad-tech

Weekly roundup: AdTech faces AI expansion, EU scrutiny and rebate fallout

This week’s roundup spans Apple’s China AI plans and German antitrust findings on ATT, France blocking a teen social media ban, and OpenAI expanding ChatGPT ads to 31 European markets.

Aug 23